The relief version of the moose is based on a red pictograph in the Boundary Water Canoe Area Wilderness (BWCAW) near Ely, Minnesota. The design is based on the image on page 148 in Magic on the Rocks: Canoe Country Pictographs (2000) by Michael Furtman. The moose is part of the panel shown on page 147 of that book. This moose is part of one of the most-visited pictograph panels in the BWCAW, but it is featured in two logos also. The North Hegman Lake moose can be seen in the logo for the Minnesota Office of the State Archaeologist and the USDA Forest Service Passport in Time program (volunteer archaeology and historic preservation). Also, the moose is used in advertising by Ebel’s Voyageur Houseboats.

A photo of this rock was shown a few minutes into the June 2, 2011, episode of Great Gardening (WDSE).